Why we made the free plan permanent, and what it costs us
A free tier that expires is just a trial wearing a disguise. Here is the arithmetic behind keeping ours open-ended, what we gave up to do it, and why the numbers still work three years in.
Blog & Resources
What we're learning, written down
Guides, engineering notes and the occasional post-mortem. We publish the numbers behind the claims, including the unflattering ones.
- Guides
Migrating 4,000 SKUs to Shopora over a weekend
A walkthrough of the import pipeline, the three places it usually goes wrong, and how to check your catalogue survived intact.
- Growth
Abandoned cart emails that people actually open
We looked at 1.2 million recovery emails sent through Shopora. Timing mattered more than copy, and discounting mattered least of all.
- Engineering
Building a theme: the parts nobody documents
Slots, partial hydration and the reason your custom section breaks on the cart page. A practical tour of the theme runtime.
- Guides
What multi-store actually means in practice
Four storefronts, one inventory, three currencies and a shared support inbox. How teams structure it, and where the sharp edges are.
- Engineering
Our uptime is 99.97%. Here is the 0.03%.
Every incident from the past year, what caused it, how long it lasted, and what we changed. No spin, including the one that was our fault twice.
- Design
Pricing pages are a design problem, not a copy problem
We rebuilt ours four times. What finally worked was removing a tier, not adding better words to the ones we had.
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